1. Keep your lists in one centralized location and organized in a way that makes sense to you. If you simply save files or print off sheets of leads purchased or received from various locations, you will soon have a mountain of addresses and no way to sort or manage them. The best way to do this is by using a simple spreadsheet or database. Contact management software is the most effective way to manage all your prospects.

2. Run a simple “find” in your database or spreadsheet to locate prospects that have opted-out of future messages, and do it as soon as you get the request. Keeping up on this maintenance is the best way to manage your email marketing lists without tasks piling up.

3. Once a month go through your subscribers and delete those prospects that have shown absolutely no interest in your offer for more than thirty days. This will help you focus your marketing efforts on those prospects that may still be interested in your company.

These three tasks are necessary regardless of how you perform your marketing efforts. It is important to note, however, that complete solutions make these tasks much easier. Autoresponders automatically discontinue emails, and all you have to do is delete the opted-out emails from your contact manager when you do your monthly maintenance.

Additionally, contact management software allows imports of lists from other sources, and gives you space to make notes or schedule follow-ups. Contact management software also gives you the ability to see when the prospect was first added, so that you can better tell when it is time to cut them loose. A complete solution provides both of these tools and other to help you manage your marketing lists efficiently.

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